UI/UX Design Portfolio

MAJOR USER PROBLEMS

LET USER KNOW, HELP CONNECT SIMILAR PEOPLE

LET USER KNOW, HELP JOIN LOCAL ARTISTRY AROUND

UPDATEING USER FOR HIS OPTED ART, ITS EVENTS

Discover

PROCESS

Understanding

Ideation

Design System

USER PROFILE

Way without formal training?
Join such people, for growth.

“Started graffiti, want to grow.”
“It’s hard to find similar people.”

Looks for graffiti related events.
Browses online for community.

Eagar, for graffiti jams ahead.
Disappointed, tough to find.

FEELS

DOES

PROBLEM STATEMENT

Artists lack a community-focused platform that connects them locally and globally for peer feedback, collaboration, and in-person events, beyond just portfolio sharing and professional networking.

INSIGHTS

BY PRIMARY AND SECONDARY RESEARCH

REASON FOR CONNECT

FACTORS RESTRICTING

CONNECTION BENEFIT

Professional benefits
Connections around
Practicing art interest
Peer to peer learning
Personal recognition

Busy schedule to plan
Lack of similar people
No such group around
Too distraction around
No motivation to revive

Personal artistic growth
Support art as a culture
Mainstreaming hobbies
Building art community
Following event nearby

Above insights are from information by secondary sources and surveys from art passionate and hobbyist people.

UNDERSTANDING USER

The user journey is crucial, as it helps to thoroughly understand what users experience, their pain points, and gaps where a solution can be incorporated in their journey seamlessly bring out the best experience.

GOAL

NEED

PAIN

Current platforms focus monetary satisfaction, not fostering meaningful and artistic relations.

Stay connected with local art communities for growth and expand his network for feedbacks.

Professional yet casual space to connect with other established artists and find new projects.

RAGHUVEER

STUDENT

AHMEDABAD

Art Style' Graffiti

Experience' Beginner

years

USER JOURNEY

PAIN IN

Start, with his design classes where he on learns digital tool for pro design methods.

Later, some of major work or try sketching new ideas/ artworks for next graffiti trials.

End, browses social

media platforms for

next graffiti meet or

photography collab.

Getting a basic view of user's everyday journey with respect to his daily art practice.

PAIN

Only digital

engagement

PAIN

Tough finding trend around

PAIN

Less existing

opportunities

EMPATHY

MAPPING

SAYS

THINK

Now understanding user's thought process with respect to what he says, think, does & feels about his practice.

After evaluating the user through his journey and empathy map, comparing it with positive journeys and empathy map here are three major focus issue.

IDEATION

Online platform, helps the user (artist) to discover his surroundings in terms of arts he practices and even create a community or event. And updating the user on the go with local and interested art practices around.

INFORMATION

ARCHITECTURE

TASK

FLOW

Event

Room

People

Create

More info

Discover

Join/ Request

Direction

Feed Details

Reminder

Contact

Befriend

Message

More info

Home

Profile

Settings

Events

Room

People

More info

Create

Join/ Request

Befriend

Log Out

Discover

Chat

DESIGN SYSTEM

A design system is collection of guidelines and components that ensures consistent and cohesive design across interface. It includes selection of colors, fonts, and user interface (UI) elements.

Helvetica

Black condensed

#D9D9D9

#410C62

#8937BA

#FFFFFF

#000000

#292929

Now understanding user's flow during completing main task of platform ,i.e., to Discover ( events, people, room ) .

The way content is organized and presented in this digital product. It's

the blueprint for how users navigate.

This form of Helvetica is wide but condensed, similar to our motive, that is to condense this wide creative world around the user to access art on go.

FONT SELECTION

The shades of purple have been used here to give a sense of newness and discovery. And to add contrasts, shades of white and black are used.

COLOUR SELECTION