MAJOR USER PROBLEMS
LACK OF USER KNOWLEDGE FOR MODIFICATION
NO CENTRALISED INFO FOR MOTOR ENTHUSIAST USER
NO SPECIFIC INFO FOR FITTINGS IN ALL BIKE MODELS
1
2
3
Motogrid
PROCESS
Understanding
Ideation
Design System
G
M
USER PROFILE
AHMEDABAD
Experience' Beginner
Want to have custom work.
Difficult finding options.
Sees a ride on his way.
“It’s hard deciding viable option”
Browses products online.
Drops plan, no centralized info.
Excited, for new parts.
Disappointed, tough to find.
FEELS
DOES
PROBLEM STATEMENT
There is no user-friendly, comprehensive, or accessible approach available for motorcycle modification, making customization difficult for enthusiasts and beginners alike.
INSIGHTS
BY PRIMARY AND SECONDARY RESEARCH
REASON FOR UPGRADATION
FACTORS RESTRICTING
CONSIDERING POINTS
Retail stores benefits
Comprehensive info
RTO approved opts
Reviews for trust
Lack RTO knowledge
No Proper mod guide
No specific fit details
No comprehensive info
Cater personal choices
Lower prices than stock
Purpose built for terrains
Unique ride for everyone
Above insights are from information by secondary sources and surveys from motorcycle passionate people.
UNDERSTANDING USER
The user journey is crucial, as it helps to thoroughly understand what users experience, their pain points, and gaps where a solution can be incorporated in their journey seamlessly bring out the best experience.
GOAL
NEED
PAIN
Cant browse to all products due to scattered option all over websites. Difficulty in finding.
Want to equip his bike with budget off-roading accessories for weekend adventures/ rides.
Guide or genuine suggestions for original moto aftermarket products to buy for his ride fit.
RAMANDEEP
MNC EMPLOYEE
26
years
USER JOURNEY
PAIN IN
Start, user browses Online retail shops but finds scattered and overpriced opts.
Later, tries searching offline stores but, find too expensive and limited opts available.
End, Cancels the plan due to lack of opts in budget and limited store available in India.
Getting a basic view of user's everyday journey with respect to his daily art practice.
PAIN
No centralized informative platform
PAIN
Tough finding trend around
PAIN
Less existing
opportunities
EMPATHY
MAPPING
SAYS
THINK
Now understanding user's thought process with respect to what he says, think, does & feels about his practice.
After evaluating the user through his journey and empathy map, comparing it with positive journeys and empathy map here are three major focus issue.
IDEATION
Create an Motorcycle Modification Ecosystem Platform that provides a comprehensive and user friendly approach for moto mods by helping users to make appropriate and desirable choices.
INFORMATION
ARCHITECTURE
TASK
FLOW
Performance
Project
Visual
More info
More info
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DESIGN SYSTEM
PRIMARY FONT
SECONDARY FONT
COLOURS USED
A design system is collection of guidelines and components that ensures consistent and cohesive design across interface. It includes selection of colors, fonts, and user interface (UI) elements.
Now understanding user's flow during completing main task of platform ,i.e., to get to a product in each segment .
The way content is organized and presented in this digital product. It's
the blueprint for how users navigate.
Unbounded Meduim
Unbounded Regular
Bai Jamjuree Medium
Bai Jamjuree Regular
Bai Jamjuree Light
Primary font here is used in case of headers and brand name - MOTOGRID.
Usage of secondary font is in content and the tag line - "your ride maps you."
USE CASE
Identification of primary, secondary and tertiary stakeholders is done with help of stakeholder mapping.
Only one of primary stakeholder is shown
as example here.
#AE1212
#FFFFFF
#333333
#232323
#1C1C1C
COMPONENT LIBRARY
Performance
Appearance
Project
my stack
BRAND
MOTORCYCLE
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PROFILE
FAVOURITES
PROFILE
FAVOURITES
A design system is collection of guidelines and components that ensures consistent and cohesive design across interface. It includes selection of colors, fonts, and user interface (UI) elements.
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